Milano Cortina 2026 Winter Olympics
Global Social Media Campaign
For the Milano Cortina 2026 Winter Olympics, we transformed brand communication from simply delivering messages to creating shared meaning. Through authentic storytelling, technology-driven user scenarios, and a global creator campaign, we built genuine connections between brands and consumers.
Rather than pursuing conventional product placement or brand exposure, we invited creators from around the world to participate in the Olympic experience, turning the campaign itself into a shared cultural moment.
Milan Cathedral
Christmas Tree Lighting Ceremony
The value of global communication lies not only in authority, but in participation.
During the Christmas season, we transformed a traditional lighting ceremony into an immersive celebration where audiences around the world could become part of the experience. The campaign emphasized participation over promotion, turning a brand activation into a globally shared festive moment.
Tens of millions of global views
A highly discussed cross-platform social media campaign
International Olympic Day
Connecting Two Cities, One Story
Partnering with the globally renowned dance collective Urban Theory, we transformed TCL products into a creative medium linking the Chinese Theatre in Los Angeles with Milan Cathedral.
Instead of conventional event sponsorship, we created an original offline experience designed to ignite global online conversations—integrating technology, performance, and storytelling into a unique co-creation between creators and the brand.
International Olympic Day
Connecting Two Cities, One Story
Together with the world-renowned Koalitic creative team, we transformed a limited physical space into an unforgettable storytelling experience where sports, technology, and visual art converged.
Built on localized insights and youth-oriented storytelling, the campaign encouraged audiences to co-create trends with creators and brands, strengthening the brand’s youthful global identity.
Art Basel
Inspire the Artists of Tomorrow
Mass communication is not about reaching the few who already understand
—it is about inspiring those who have yet to discover.
Collaborating with world-renowned creator Jordi Koalitic, we fused technology, art, and sports into an immersive visual experience, using light and creative storytelling to create a symbolic “Galaxy” for audiences worldwide.
CES & Sphere
Exhibition Experience Design
& Global Social Media Campaign
Creativity becomes more powerful when brands and creators inspire one another.
Through immersive exhibition experiences and creator-led storytelling, we built a collaborative ecosystem where brands, spaces, and creativity came together to engage younger audiences.
Brand + Experience + Creativity = Unforgettable Content
By bringing art creators into one of the world’s largest technology exhibitions, we transformed traditional product showcases into highly shareable visual experiences.
