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Paris Olympic Campaign

TCL × China Women’s

National Basketball Team

Using the China Women’s National Basketball Team as the emotional centerpiece, we combined the spirit of sport with artistic storytelling to create TCL’s flagship Olympic campaign.

Centered around the theme #TCLForHer, the film celebrates both technological innovation and the strength of women, presenting the brand through an inspiring and empowering narrative.

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TCL Art The Creative Life

Created as TCL’s annual flagship brand film, The Creative Life explores the essence of creativity through a broader artistic perspective, elevating the overall brand identity.

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TCL Large-Screen TV Middle East Social Video Campaign

Leveraging localized audience insights, we created seven social-first videos specifically designed for the Middle East. Through culturally relevant storytelling and platform-native creativity, the campaign highlighted product value while encouraging conversation and audience engagement.

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AIME Smart Robot

× International Dog Day

A global launch campaign that combined product storytelling with a seasonal cultural moment.

By recreating authentic user scenarios, the campaign showcased the warmth behind AI technology while celebrating the joyful relationship between people and their pets.

To Celebrate Love

Global Holiday Campaign

An emotionally driven holiday campaign centered on the timeless power of love.

Through warm, cinematic storytelling, the film invited audiences around the world to reconnect with family, memories, and the spirit of togetherness during the holiday season.

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 ChaPanda × Shaanxi History Museum

A Journey Along the Silk Road

A cross-industry collaboration that brought together contemporary tea culture and Chinese heritage.

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TCL Global Holiday Campaigns

From World Emoji Day and International Dog Day to Halloween, we created lifestyle-driven short-form content designed to capture attention instantly.

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XGIMI MIRA

The Art of Light Throughout the Day

Created for the launch of XGIMI’s MIRA Laser TV, the campaign explored the relationship between light, space, and everyday living.

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TCL Green

World Environment Day Campaign

By transforming ESG concepts into everyday visual experiences, the campaign translated sustainability into something audiences could genuinely see and feel.​

Combining digital art with creative storytelling, we presented a new vision for environmental communication.

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Earth + Water + Fire + Wind = TCL Elements

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TCL For Her   

International Women’s Day

 A global campaign celebrating courage, empathy, and female empowerment.

Rather than focusing on stereotypes, the film explored the warmth, resilience, and emotional strength shared by women around the world.

 LOVE WHO WE ARE

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TCL Social-First Content

Multi-market, multi-platform social campaigns developed around different product categories.

Using humorous storytelling, colorful visual language, and platform-native creativity, we translated product features into highly shareable short-form content.

60M+ global views and engagements across social platforms.

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Skyworth Wallpaper TV

To Live Your Life, A Work of Art

An integrated art campaign featuring five renowned artists, exploring the dialogue between art and everyday living.

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Results * 40M+ impressions within 20 days * 130K+ engagements across platforms

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League of Legends × Stefanie Sun

Official music video for “Chasing the Light”, celebrating the return of one of Asia’s most iconic pop artists through a high-impact gaming collaboration.

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Torchlight: Infinite × David Brevik

Global launch campaign featuring David Brevik, the creator of Diablo, introducing Torchlight: Infinite to worldwide audiences.

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XGIMI Z7 Series

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A lifestyle-driven campaign presenting smart projection technology through the language of modern living, creativity, and minimalist design.

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SOYOG × Olympic Champion Sun Yiwen

Breaking away from conventional sports storytelling, the campaign redefines Olympic champions as lifestyle advocates. With youthful, audience-oriented product seeding strategies, it strikes a strong chord with mainstream consumer perceptions.

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SKYWORTH

100 Beautiful Moments

A nationwide social media campaign combining hashtag engagement, H5 interactive experiences, and earned media.

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Huawei P30 Series

A Little Light Is Enough

Produced in collaboration with Academy Award-winning filmmaker Sam, the campaign was filmed at Disney Studios in Hollywood and launched around Earth Day.

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Huawei P30 Series Star-Chasing Pig

An animated short film combining entertainment, social trends, and product storytelling to amplify Huawei’s global brand voice.

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Huawei P30 Series HOW TO Series

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Huawei Mate 20 × Tencent Games

Break the Limits

A cinematic crossover campaign inspired by the world of battle royale gaming, merging immersive storytelling with flagship smartphone technology.

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Huawei Mate 10 Series Global Launch Film

Produced for Huawei’s global product launch event in Munich, introducing the Mate 10 Series to audiences worldwide.

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WULIANGYE

Brand Globalization

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International corporate brand film created to strengthen the brand’s global image and cultural positioning.

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SUNON

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Choice

ODP’s first original branded short film.

The project generated over 10 million views and sparked widespread online discussion.

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“Choosing courage always brings you closer to happiness.”

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One Take

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